The Cost Per Wear Theory

BC’s entire ethos is based around the fact that spending money on good quality, simple, wear-for-year pieces is not only rather chic, but also really smart. We’re total believers in the Cost-Per-Wear theory, which dictates that well-made, minimal pieces actually save major cash in the long run. For example: Helmut Lang’s black, oversized silk blazer is $955. However, taking into account the exceptional versatility, beautiful craftsmanship and tailored fit, it can be styled in masses of (super sleek) ways. SO, if the blazer is worn 40 times over the course of just one year (to the office, evening events, with slouchy denim etc.), the cost per wear would be 23.88 – a much better ROI than a $100 piece that’s worn a few times before it fall apart/ pills/ fades/ loses shape. 

Helmut Lang blazer - worn 40 times/ per year = $23.88 per wear

Helmut Lang blazer - worn 40 times/ per year = $23.88 per wear

Iro leather jacket - worn 65 times/ per year = $21.51 per wear

Iro leather jacket - worn 65 times/ per year = $21.51 per wear

Frame Le Skinny jeans - worn 35/ per year = $7.43/ per wear

Frame Le Skinny jeans - worn 35/ per year = $7.43/ per wear

Helmut Lang denim jacket - worn 35 times/ per year = $14.29 per wear

Helmut Lang denim jacket - worn 35 times/ per year = $14.29 per wear